Oct 27, 2020  
2013-2014 University Catalog 
    
2013-2014 University Catalog [ARCHIVED CATALOG]

PB 381 - Pharmaceutical Marketing and Management II


This is the second of four special topics courses, each of which focuses on relevant and important aspects of sales and marketing in the healthcare industry. The course content is subject to change from year to year and currently includes the practice of sales management, studied through the use of a computer simulation game that stresses sales management skills.
2 class hrs

Prerequisites & Notes
(Prerequisites: PB 120, PB 242, PB 319, PB 323, and PB 380)

Credits: 2