Oct 24, 2020  
2013-2014 University Catalog 
    
2013-2014 University Catalog [ARCHIVED CATALOG]

PB 435 - Advertising and Promotion


This course offers a detailed study of advertising and promotion, with an emphasis upon pharmaceutical industry and healthcare marketing applications. An integrated marketing communications perspective will be emphasized. We will examine pharmaceutical advertising and promotion utilizing a range of media outlets, including the internet, television, consumer magazines, and professional journals.
3 class hrs

Prerequisites & Notes
(Prerequisite: PB 319)

Credits: 3