Oct 31, 2020  
2013-2014 University Catalog 
    
2013-2014 University Catalog [ARCHIVED CATALOG]

PB 751 - Introduction to Marketing


The course is designed to introduce the student to the basic concepts in marketing so students understand the similarities between pharmaceutical marketing and other industries in addition to the distinctive areas of pharmaceutical marketing. The course covers analyzing market opportunities, planning marketing programs, formulating product strategy, structuring the market mix, and managing the marketing program.

Credits: 2