Oct 31, 2020  
2013-2014 University Catalog 
    
2013-2014 University Catalog [ARCHIVED CATALOG]

PB 753 - Pharmaceutical Marketing and Sales Management


The course covers the distinctive features of the American healthcare market, including formulary decision making, managed care and third-party insurance providers, retail outlets, direct-to-consumer marketing, and government reimbursement issues. The tactical portion of the course is divided into three segments: (1) pharmaceutical marketing, (2) strategy and implementation, and (3) development of a comprehensive cross-functional tactical and promotional plan. Students will use teamwork to develop and present their plan.

Prerequisites & Notes
(Prerequisite: PB 751)

Credits: 2