Oct 28, 2020  
2013-2014 University Catalog 
    
2013-2014 University Catalog [ARCHIVED CATALOG]

PB 890 - Capstone: Global Business Strategies


This course summarizes and expands on the learning from the entire program. The course incorporates active decision making, use of marketing plans and strategy development, regulatory issues, marketing research, ethics, and financial and implementation strategies. A computer simulation may be used as part of this course, which culminates in a presentation to the faculty.

Credits: 2