Oct 28, 2020  
2019-2020 University Catalog 
    
2019-2020 University Catalog [ARCHIVED CATALOG]

PB 761 - Competitive Analysis and Strategic Business Planning


This course provides an in-depth understanding of the process of competitive analysis and business planning in the pharmaceutical industry. Focus will be on how to analyze the competition’s strengths and weaknesses, product life-cycle analysis, and therapeutic portfolio management.

Prerequisites & Notes
(Prerequisites: PB 751)

Credits: 2