Apr 14, 2021  
2013-2014 University Catalog 
    
2013-2014 University Catalog [ARCHIVED CATALOG]

PB 380 - Pharmaceutical Marketing and Management I


This is the first of four special topics courses, each of which focuses on relevant and important aspects of sales and marketing in the healthcare industry. The course content is subject to change from year to year. Topics currently covered include professional presentation skills, customer analysis, planning, problem solving, territory management, and understanding the function of sales in the modern healthcare corporation.
2 class hrs

Prerequisites & Notes
(Prerequisites: PB 120, PB 242, PB 319, and PB 323)

Credits: 2