Mar 03, 2021  
2013-2014 University Catalog 
2013-2014 University Catalog [ARCHIVED CATALOG]

WR 402 - Public Relations Writing

Students will develop the professional writing skills expected of beginning public relations practitioners, including different approaches required for a variety of audiences and media. This course emphasizes the basics of good writing for the public and for client representation. Students learn to write press releases, create media kits, and write advertising copy and other public relations-related documents.
3 class hrs

Prerequisites & Notes
(Prerequisite: EN 102 or WR 102)

Credits: 3