Mar 04, 2021  
2019-2020 University Catalog 
    
2019-2020 University Catalog [ARCHIVED CATALOG]

PB 430 - Brand Management


This course focuses on the essential principles, practices and leading-edge concepts of brand management to prepare students to lead a brand-centered, cross-functional marketing team. The course is designed to introduce the critical analytical, decision making, and planning frameworks and tools effective brand managers need at all stages of the product lifecycle. The emphasis in the course is to explore “what every brand manager needs to know” to operate successfully in any organization.

Credits: 3