Nov 24, 2020  
2019-2020 University Catalog 
    
2019-2020 University Catalog [ARCHIVED CATALOG]

PB 759 - Cannabis Marketing and Sales


The course covers the distinctive features of the American cannabis market, including medical cannabis, adult use and the hemp industries. The tactical portion of the course is divided into three segments: (1) cannabis marketing and regulations, (2) strategy and implementation, and (3) development of a comprehensive cross-functional tactical and promotional plan. Students will use teamwork to develop and present their plan.

Prerequisites & Notes
(Prerequisite: PB 751)

Credits: 2