Jan 27, 2022  
2020-2021 University Catalog 
2020-2021 University Catalog [ARCHIVED CATALOG]

PB 435 - Advertising and Promotion

This course offers a detailed study of advertising and promotion, with an emphasis on the pharmaceutical and life sciences industry, and healthcare marketing communications. An integrated marketing communications perspective will be emphasized. The course will examine healthcare advertising and promotion utilizing a range of media outlets, including print, digital, television, consumer magazines, and other emerging channels.

Prerequisites & Notes
(Prerequisite: PB 319 or permission of instructor)

Credits: 3