May 11, 2021  
2020-2021 University Catalog 
2020-2021 University Catalog [ARCHIVED CATALOG]

PB 751 - Introduction to Marketing

The course is designed to introduce the student to the basic concepts in marketing so students understand the similarities between pharmaceutical marketing and other industries in addition to the distinctive areas of pharmaceutical marketing. The course covers analyzing market opportunities, planning marketing programs, formulating product strategy, structuring the market mix, and managing the marketing program.

Credits: 2