May 08, 2021  
2020-2021 University Catalog 
2020-2021 University Catalog [ARCHIVED CATALOG]

PB 759 - Cannabis Marketing and Sales

The course covers the distinctive features of the American cannabis market, including medical cannabis, adult use and the hemp industries. The tactical portion of the course is divided into three segments: (1) cannabis marketing and regulations, (2) strategy and implementation, and (3) development of a comprehensive cross-functional tactical and promotional plan. Students will use teamwork to develop and present their plan.

Prerequisites & Notes
(Prerequisite: PB 751)

Credits: 2