May 13, 2021  
2020-2021 University Catalog 
    
2020-2021 University Catalog [ARCHIVED CATALOG]

MC 703 - Cannabis Marketing and Sales


This course covers the distinctive features of the cannabis market in the United States, including the medical cannabis, adult-use, and hemp industries. Students will examine different strategies for marketing cannabis, such as email marketing, sampling products, pop-up shops, and collateral materials. In this course, students will review relevant consumer demographic data and gain an understanding of the marketing and sales laws from different agencies and corporations, such as the U.S. Food and Drug Administration (FDA) and Federal Trade Commission (FTC). Students will have the opportunity to develop a comprehensive, cross-functional tactical and promotional plan.

Credits: 3