May 27, 2022  
2021-2022 Catalog 
    
2021-2022 Catalog

CO 720 - Behavior Change Communication


This course presents a practice-based approach to planning and testing a health communication intervention designed to change individual or group behavior. We apply behavior change communication theory and methods. Students will work with an organizational (client+ to advance a health communication objective.

Prerequisites & Notes
Student has satisfied any of the following: [Student has completed any of the following course(s): HE 750 - Behavior & Soc Foundations, HP 730 - Pub Hlth Res and Epidemology, PB 751 - Introduction to Marketing, PS 701 - Assessment I with grade greater than or equal to D-.] Or Student has satisfied all of the following: [Student has completed all of the following course(s): BW 701 - Prof Biomedical Writing, BW 703 - Info Strat for Biomed Writers, BW 704 - Regulatory Document Processes with grade greater than or equal to D-.]

Credits: 3